I originally trained and studied as a visual artist and filmmaker. So it’s probably why I still believe there’s more to what we do than just advertising; tapping into something more emotional in the stories we tell. I think it's our job to better understand new trends, culture, or audience to create more honest creative..or at least make a few people laugh. And if the last 18 years working in this changing landscape has taught me anything, it’s the importance of strong concept and strategic footing. Mixing this with plenty of hands-on production experience has been a bonus; whether it’s been in video production, photography, illustration, animation, 3D, online or offline experiences.
Freelancing in a variety of agencies and countries over the years has taught me a lot. It's been a catalyst to explore new thinking, trends and creativity. It has taught me how to connect and work well with just about anyone, anywhere and helped me deliver better work.
Anyhoo…that’s a bit about me. Most recently, I have been working as a freelance creative director and senior creative for agencies in Berlin and beyond. In my “down-time” i’ve been working on an “advertising for good” model to bring causes and CSR together, as well as writing concepts for kids TV shows.
For more, you can find my full CV here.